How to set up Google Ad Conversion Actions

Modified on: Tue, 26 Nov, 2024 at 8:54 AM

Google AdWords has a feature called conversion tracking. This allows you to track the success of your ads and optimize them accordingly. It’s an essential tool for advertisers who want to maximize their return on investment (ROI).

A conversion can be a specific customer action you've defined as valuable to your business, such as an online purchase or phone call. Conversion tracking shows you what happens after a customer interacts with your ads -- whether they purchased a product, signed up for your newsletter, and called your business.

In this article, we will show you how to set up conversion tracking in Google AdWords action in workflows so that you can start optimizing your campaigns.

Note before getting started

1. For the most effective reporting, please make sure to set up Google Ad reporting[How to setup Google Ad Reporting]

2. Please check that you have integrated the correct MCC id and Google Id to the location and that the email associated has the highest permissions (admin).

3. UTM Tracking template is added to Google Ad Account, in Account settings or campaign settings or ad level setup. (It can ONLY be present in one place)

Troubleshoot Guide For Google Ad Reporting

Covered in this article:

How to set up the Google Ad Conversion Action

Step 1: Head into your Google Adwords account and click on the Tools and Settings tab. Click on Conversions in Tools and Settings

Step 2: let's set up the Conversions goals

Step 3: Let's give the Conversion a Name

Step 4: Select the value for your conversion.

Step 5: Setup the conversion window and attribution model

Step 6: Now let's create the Workflow in the System